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Our mission
Make your Website Trust Verified, for free.
This will make a better Internet. And now you can have your
Free SSL Certificate.
How can you make your website Trust
Verified:
First of all you have to know the meaning of Trust.
Trust is built by lots of small actions on every page of your website,
your website design is the first impression.
Make sure it is professional and relevant to the subject matter.
Navigation must be intuitive. If visitors can't find what they are
looking for easily, they will question your competence in providing what
they want.
Make the website personal by giving it its own tone and voice. People
buy people.
Follow the HEART rule of creating online content. (Reminder: H.E.A.R.T.
stands for Honest, Exclusive, Accurate, Relevant and Timely.)
Use language that is appropriate to the audience. It will build empathy.
Regularly add new content to your site. It shows that the business is
alive and kicking.
Review all links. Doubts will quickly form in your visitors' minds if
links don't work or, worse still, take them to error pages.
Good grammar and spelling matter. Errors give the impression of
sloppiness and carelessness.
Don't make outrageous and unbelievable claims, like "Read this blog and
you'll be a millionaire by the end of the week." People are used to
scams, get-rich-quick schemes and rip-offs.
Always publish REAL testimonials
and third-party endorsements, try to always use real names and link to
websites where possible. Some sites show images of letters sent by happy
customers, also publish case studies about customers you have helped,
who use your product, etc.
Don't put down, curse or insult competitors. It's unprofessional. It is
better to offer an objective comparison of competitive services or
products.
Focus on building your long-term reputation, not on making quick sales,
write articles for humans, not search engines.
Make your 'About Us' page personal and comprehensive. It plays an
important part in making visitors feel comfortable that real people are
behind the site.
Publish your photo or the photos of the key people involved with the
site. Again, this reinforces the fact that there are real people behind
the screenshots.
Try to clearly identify who is behind the site. Nothing creates more
suspicion than a site that tries to hide the identity of its publishers,
on the 'Contact Us' page, provide an email form, telephone number, fax
and address of the company. In Europe, it is a legal requirement for
sites taking funds, but even sites driven by advertising will benefit
from openness.
Provide a telephone number that people can call and talk to a person,
the Web addresses linked to the website domain, not addresses from free
webmail services.
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