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Remember,
reputations take years to build and seconds to destroy.
Our system will give your customers
trust in your site. The green Bar at Browsers is the first thing that
they see. You need a SSL certificate and we have the lowest price in the
market.
If you are selling a subscription, offer
a low-cost, entry-level option. This could be a one-day taster, 'a week
before billing starts' or a monthly trial.
Use a high level of security when processing credit cards. Make sure you
make your clients aware of all the steps you are taking.
Don't send credit card information or personal details over the Internet
unencrypted. Tell your customers that their data will be encrypted.
Only ask for information from customers that you really need. For
example, for an email newsletter sign-up, the only information you
REALLY need is an email address, so that is all you should ask for.
If you have pricing on your website, make it transparent. I recently
went to buy a book which was advertised for $10. When I checked out,
they added tax, post and packaging, and the final bill was $19.50. I
didn't buy it as I felt they had deliberately tried to mislead me.
Keep your SSL certificate up to date. Let people know you are
using SSL encryption and who the provider is.
You can't do too much to build trust. Most of it comes down to common
sense and good business practice. To ensure that you are continually
improving your trustworthiness, every time you go to a website, ask
yourself whether you trust it or not. Then ask yourself why you have
formed the opinion you have. Continually try to learn what makes a site
trustworthy or untrustworthy and implement the relevant changes to your
site.
If people trust you, the revenue will follow!
Be Verified! |
